In the face of objective adverse factors, door and window enterprises should always pay attention to and study the market, and find the most effective and suitable operation method in each period, just like the whole door and window of Parma.
Throughout the development of the market, most industries have relative market sales off-season and peak season. In July and August of each year, it is the traditional sales off-season of the door and window industry. The high temperature weather reduces the frequency of home decoration, and the demand of the whole market also drops, which is undoubtedly a fatal wound to the sales volume of door and window enterprises.
During a visit to the market of building materials and home furnishings, it was found that most of the building materials stores are a little cold, with few customers. Even if some customers enter the store for consultation, they still haven't completed the transaction, and the transaction rate is relatively low. As a result, many store managers cry: "it's hard to do business these days!" "In this hot day, I look at the cold and clear storefront and pull out the cool in my heart."
In the face of this obstacle, what are the major enterprises doing? How should the door and window enterprises deal with the slow season of industry sales?
During the visit, it was found that the major door and window enterprises had different attitudes towards the off-season sales: some felt as if they were facing a great enemy, while others responded calmly.
"Entering the sales off-season means that the company's performance is flat, even on the decline." In this regard, some insiders have analyzed that with the increasing market competition, in front of severe market rules, many enterprises will hold their heads and complain about the depression caused by the off-season sales. And smart door and window enterprises will see and hear, and strive to develop sales channels in the off-season, and seize market share.
Industry insiders also pointed out that in the off-season of sales, if the door and window enterprises can actively adjust their internal and external business, the enterprises will still be in a smooth state of operation.
Doors and windows strengthen the enterprise, keep strong and ready for challenges at any time
It's not hard to find that in the peak season of sales, no matter the manufacturer or the agent or the dealer, everyone's focus is on how to do a series of sales work, such as promotion, activity and advertisement, with little energy and time to research the market. In the off-season of sales, most of the enterprises are also considering how to promote sales, but the effect is very poor. The dealers also complain about it, but they are unable to change it.
Specifically, first of all, we will investigate the consumers, find out why they like to buy the brand, and how satisfied they are with their products and after-sales services. In addition, the economic development, consumption habits, popular factors and other relevant market conditions of the local market need to be investigated again, and the latest research report should be made to provide scientific and practical reference information for enterprises to formulate product sales policies, establish new sales objectives and launch key products.
"The off-season can strengthen the charging of business personnel and the training of sales promotion personnel and relevant business personnel of dealers." In the face of the off-season sales, the sales director of a door and window enterprise said that the sales promotion personnel and the business personnel of the dealers are engaged in the sales of the product at the front line of the market. Their sales level and service awareness directly affect the sales volume of the product in the peak season.
In the off-season, there is plenty of time to carry out necessary industry knowledge, product knowledge, sales skills, sales skills training and drills, so as to lay the foundation for the sales work in the peak season. Only by constantly strengthening the learning of all aspects of knowledge and skills, can we keep up with the development of society and the times, and also can we cope with the changing market situation.
Industry insiders pointed out that in the face of objective adverse factors, door and window enterprises should always pay attention to and study the market, and find the most effective and suitable operation method in each period. At the same time, maintain a good enthusiasm for sales, and actively take measures to meet new challenges and relieve off-season sales pressure.